Barrett Jelvik, Central Washington University Wildcat Shop’s eCommerce and online ordering supervisor, oversees the store’s website and manages the order fulfillment team. Before joining the team five years ago, he worked in both corporate and startup environments doing web design and digital advertising. His breadth of experience has enabled him to strengthen and grow the...
Category: Articles
COVID-19 accelerated the need for a strong eComm strategy. Here’s how CWU’s Wildcat Shop rose to the challenge.
For the past five years, Barrett Jelvik has served as Central Washington University’s eCommerce and online ordering supervisor, overseeing the Wildcat Shop’s website and managing the order fulfillment team. As the end-to-end supervisor of the fulfillment team, he watches products from the point they go online to the point they get shipped out the door...
Emerging trends in campus retail: concierge service
Emerging trends in campus retail: concierge service We all know retail is changing, due in large part to the rise in eCommerce. But, brick-and-mortar stores are not dead or doomed. Shoppers’ expectations of an in-store experience have simply evolved. Customers have higher expectations for customer service, and they’re looking for more experiential retail. They also...
ICBA and CAMEX 2020 Highlights
Our sales, marketing and customer success team members returned from the campus store industry’s biggest trade shows last week with insights on industry trends, themes and challenges. Here are a few of their takeaways: On retail experiences… Most buzzworthy phrases heard: experience economy, experiential retail, customer engagement We’re in an experience economy. Customers are looking...
What to watch for in 2020: retail and merchandising trends
Denise Walsh, Strategic Campus Advisor for Campus Advisory Services discusses what collegiate retailers should look for in retail and merchandising design trends for 2020. Denise, what retail trends are you expecting to see this year? I recently attended the Sports Licensing Tailgate Show in Las Vegas and had the opportunity to hear retail trends from...
Top 5 reasons to upgrade your PrismWeb template
eCommerce is becoming a more integral part of the customer experience. Shoppers like the convenience of online shopping, including the ability to research and compare prices. But, a poor digital shopping experience leads to low conversion rates and lost business in the future. The latest PrismWeb template was designed to reflect the changing digital shopping...
We’re updating our documentation portal!
Our updated documentation portal makes it easier to find what you’re looking for. It features: More robust search functionality A new and improved user interface Integration with the ticketing system, which displays documentation options when entering a support ticket Smaller, more consumable documents We’re continuing to make updates and add documents, so check back frequently....
Buyback Social Media Assets
Check out our Buyback Media Schedule for best practices on planning and posting. Right-click and save to use the images below! Facebook “Cash for guac” Instagram “Cash for guac” Facebook “Instant Cash” Instagram “Instant Cash” (use all three for a sliding post!)
Campus Spotlight: California State University, Long Beach
By Jared Ceja, director – bookstore division, CSULB and Scott Vandygrift, manager – beach tech, supplies & copy/print, CSULB California State University Long Beach has become the first educational institution tooffer campus-wide phone chargers-to-go to its students, faculty and staff through a partnership with Electron-to-Go. Having a dead battery was recently confirmed as one of...
Feedback-Centric Development
How the Agile mindset benefits customers There are many means to an end in the software development process, just like in any process focused on bringing a product to market. But, the main goal should be to deliver value to customers in a timely manner. Subscribing to an Agile mindset accomplishes that, which is why...