Resources

Emerging trends in campus retail: concierge service We all know retail is changing, due in large part to the rise in eCommerce. But, brick-and-mortar stores are not dead or doomed. Shoppers’ expectations of an in-store experience have simply evolved. Customers have higher expectations for customer service, and they’re looking for more experiential retail. They also want the convenience of Amazon, yet with a local feel. Campus bookstores are uniquely positioned to fulfill all of these expectations. This month, in part one of our five-part series, we’re delving into how and why your campus store should implement a book concierge service...

Our sales, marketing and customer success team members returned from the campus store industry’s biggest trade shows last week with insights on industry trends, themes and challenges. Here are a few of their takeaways: On retail experiences… Most buzzworthy phrases heard: experience economy, experiential retail, customer engagement We’re in an experience economy. Customers are looking for experiences over products and services, and they’re more knowledgeable and have higher expectations for customer service. This requires shifting your mindset to a shopping experience from a buying experience. Consider experiences-per-square-foot as a key performance indicator, not just sales per-square-foot. Customers want a human...

Denise Walsh, Strategic Campus Advisor for Campus Advisory Services discusses what collegiate retailers should look for in retail and merchandising design trends for 2020. Denise, what retail trends are you expecting to see this year?  I recently attended the Sports Licensing Tailgate Show in Las Vegas and had the opportunity to hear retail trends from industry experts, see product trends from vendors and connect with people equally passionate about the retail industry. NPD Group shared insights on retail trends based on the extensive consumer research data they gathered. They project retail growth at two percent, which is good for brick-and-mortar,...

eCommerce is becoming a more integral part of the customer experience. Shoppers like the convenience of online shopping, including the ability to research and compare prices. But, a poor digital shopping experience leads to low conversion rates and lost business in the future. The latest PrismWeb template was designed to reflect the changing digital shopping landscape, while making it easier for you to make updates. If you haven’t upgraded, here are the top five reasons you should:   #5: Additional functionality to improve customer experience and increase conversions. Upgrading your template will give your customers exactly what they want –...

Our updated documentation portal makes it easier to find what you’re looking for. It features: More robust search functionality A new and improved user interface Integration with the ticketing system, which displays documentation options when entering a support ticket Smaller, more consumable documents We’re continuing to make updates and add documents, so check back frequently. You can access the portal here. If you haven’t created a login for the ticketing system yet, follow these instructions.

Check out our Buyback Media Schedule for best practices on planning and posting. Right-click and save to use the images below! Facebook “Cash for guac”               Instagram “Cash for guac” Facebook “Instant Cash”             Instagram “Instant Cash” (use all three for a sliding post!)