We know it’s not always possible to find the time and talent to create and execute marketing campaigns and strategy, so we hope this series makes your life a little bit easier.

Your fall semester buyback event is an easy way to get students into the store. Incentivizing them with cash for their books is a natural draw. But, taking your buyback promotion one step further may give them a reason to do their holiday shopping in store or return early the next semester.

Enter: the buyback gift card promotion. For every book a student sells back to your store, load $5 onto a store gift card for future use. (If you haven’t yet ordered your holiday-themed or general-use gift cards, check out our templates and let simplify your gift-card ordering process!)

Download our buyback gift card promotion graphics below, and post this suggested social copy on your channels: Cash (and gift cards) for books! Students, sell your books back to us for cash and get $5 on a [Store Name] gift card for every book you sell back. Use the gift card for your holiday or future shopping!

 

CLICK and RIGHT-CLICK to save the images!