We are excited to announce that Ray Baumbach has accepted the role of President of PrismRBS. A 22-year veteran of NBC and PrismRBS, Ray has developed a broad and deep understanding of all aspects of the business. From being a founding developer for our current e-commerce PrismWeb platform, building the organization with key teams such as our Integration and Web teams, to the RATEX and Prism merger in 2018, Ray’s insight and leadership have helped to successfully complete critical initiatives time and again.

It’s not just Ray’s expansive technical background that guides PrismRBS forward, it’s his people-first approach. “It’s a privilege to be selected for this role and to continue to work alongside so many talented team members,” says Ray Baumbach, President of PrismRBS. “My dedicated colleagues have been essential to our growth and I look forward to continuing to serve our PrismRBS customers in this new capacity.”

“Ray’s dedication to serving our great customers and to mentoring and guiding the PrismRBS team has helped make us who we are, and is critical to who we will become,” said Gary Shapiro, CEO of Nebraska Book. “As PrismRBS transitions into this next generation of leadership, we are confident that with Ray’s leadership, PrismRBS will continue to create significant value for our customers.”